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 Microsoft Dynamics CRM
Business moves at light speed today, requiring that every company continuously reexamine direction, strategies, suppliers, partners-literally every variable and relationship that might lead to complacency. The intensified search for competitive advantage may mean that some of your best customers pick up and leave without you ever knowing that there was a problem. How well can you react to-and even predict-ever-shifting customer needs and competitor moves?
Infuse your organization with new levels of customer intelligence using Microsoft Dynamics CRM version 3.0, an all-new customer relationship management (CRM) system that gives every customer-facing employee the information they need to truly impress customers. With Microsoft CRM, you can create a centralized repository of customer data that sits neatly alongside Microsoft Office and Microsoft Office Outlook-the applications your employees probably use every day. From Outlook, employees access Microsoft CRM sales, marketing, and customer service modules to make sales decisions, market products, solve problems, and get strategic views of the business. It's CRM that works-and works very well-because it works the way your users already do, works the way your business already does, and works the way technology should.
Want more sales? Center on customers, not processes
What do these four companies have in common?
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A Chilean financial advisory firm |
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A Northern California maker of healthcare products |
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A New York City producer and distributor of diet food |
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A French company that sells and services electronics equipment |
Based on markets and locations, they're as different as four companies can be.
Despite the differences, these businesses recently shared a common problem: Each company needed to manage customer information more effectively to achieve maximum market share.
Ultimately, all succeeded. Here's how.
4 companies-4 marketing and sales challenges
Consider the different challenges faced by these four fast-growing companies.
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Andueza Patrimonios , a Santiago, Chile-based financial advisory firm, rode the wave of a booming national economy to impressive growth. This same growth compromised the company's capability to manage customer information. Soon, the firm's sales associates found themselves duplicating calls and losing track of information gleaned in previous client visits. What was needed was a full-featured customer relationship management solution that could be integrated easily with existing office systems and workflow-but one that fit the company's modest budget. |
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Conceptus , a San Carlos, Calif.-based maker of healthcare products, received FDA approval for its flagship Essure product in 2002. Management knew it needed to upgrade the company's CRM capabilities to handle anticipated demand. The top priority was a centralized database of customer information accessible to workers in-house as well as in the field. Armed with PDAs and Pocket PCs, the company needed a means of measuring the impact of physician training on sales. |
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Zone Cuisine , a New York City business launched in 2003, prepares and distributes (at a regional level) meals that comply with the popular Zone Diet. The company needed a software system that facilitated effective communications with customers, prospects, and the workers who prepared and delivered the food. The solution had to be scalable (that is, expandable to other companies and locations as the company business grew) and easily and inexpensively customizable. Compatibility with the company's Seibel-based call-management system was another priority. |
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Atalys , a French company that sells and services electronic equipment, realized that to better serve clients, its on-site technicians and marketing staff needed access to a comprehensive database of customer information. A similar system also was needed for headquarters-based planners to take full advantage of the information collected in the field. The company decided to focus on a hosted CRM solution-one that was compatible with its other software systems, could be installed in several languages to satisfy the demands of users outside France, and could keep pace with Atalys' anticipated growth.
An affordable, flexible CRM solution
Microsoft CRM derives its value from more than its specific functions. As illustrated by the cases above, the program can be integrated with other back-office solutions, including ones from Microsoft Dynamics, and adapted to meet a company's unique needs.
The solution can be accessed online or offline using Microsoft Office Outlook messaging and collaboration client. Microsoft CRM contacts, appointments, tasks, and e-mail capabilities are integrated with Microsoft Outlook.
Considering the benefits it confers upon users, Microsoft CRM entails a low cost of ownership.
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